Hi Pixie fans
Today I’m in beautiful, sunny, mid-summer-brown south-western Victoria, overlooking the Southern Ocean from Illowa. I’ve had some fun this week, including running a session for Write the Docs in Melbourne on Content Mathematics, and I ran an independent ISO 45001 audit for Potters Industries at Sunshine. (They make the glass beads that are in the paint used for line-marking.)
Some people ask me why I’m trained as an auditor, when my work is apparently not in systems or improvement. My answer is that when you don’t know international best practices, or what are the components for driving improvement in any system - from content to OH&S - then you’re just guessing. If you’re guessing, you can’t prove it, and if you can’t prove it, you probably aren’t actually doing it. Make sense?
The Wednesday Content Mathematics session was recorded, so I’ve added the YouTube link below, in the Sunday Five. :)
Enjoy!
~ Leticia. Queen Pixie at Brutal Pixie
Tip of the week
Instead of getting your marketing people to ‘understand your audience’, apprentice them to your sales team.
The Sunday Five
As always, if you find a gem out in the wild that we ought to include, send it to us at hello@brutalpixie.com.
[ CONTENT ] Content Mathematics: A new take on ROI
Content Mathematics is a method of determining return on investment in ways that your Chief Financial Officer will understand. It helps you understand whether content is an asset or a liability. If the former, it gives you the formulae for calculating whether you’re making money… or not. This presentation is only ever delivered by invitation, but you can see the recording here at YouTube.
[ DIGITAL ] How digital marketing will change in 2019
In this article, Neil Patel argues that because there is now 1 website for every 4 people in the world, your digital marketing is going to change. He argues that you’ll have to get more visible, more creative, and less lazy (my words, not his). In order to publish effectively, you need to understand the landscape. Read it here.
[ CUSTOMERS ] McKinsey tells us how to capture customer needs
In this article, McKinsey brings the goods about omnichannel strategy. It really just unpacks customer care across multiple channels. But, if you’re in a position where you are solving the interplay of channel, format, and customer communication, you might find it useful. Get it here.
[ TROLLS ] Apparently internet trolls are not who we think they are
This article explodes the picture we all have of trolls: That they’re mindless, dumb, loser people who live with their parents. This article establishes them as high functioning, grown-ups who have zero empathy and will actually hurt you in real life. Well, sure. I’m not sure how much of this I believe, given my own experience of trolls - which has extended to multiple death threats - was from a picture totally NOT like this, from any perspective. Anyway, it’s interesting reading.
[ PUBLISHING ] Sh*t’s going down at Melbourne Uni Press
This is a bit left-of-field for the Sunday Letter, I realise. But it is very instructive. The Press, which is 100+ years old, decided to stop publishing works for general readership. It prompted the Chief Executive and five members of the board to resign. These aren’t just anyone on the board, either: Bob Carr and Gillian Triggs were among those who resigned. Some suggest that the decision to publish a work about Cardinal George Pell was the catalyst for the decision. If that’s the case, then maybe someone ought to ask what are the interests of the Roman Catholic church in the University? You know, just saying. ;) Anyway, this article is critical reading for you as a business person, because you can either publish for your own clique, or for a broader (known) public. Read this and ponder.