Happy Sunday, Pixie friend!
I’m sending this to you from cold and beautiful Canberra, where I have been hanging out with a Kiwi friend of mine. She’s a USA Today best-selling author, and we were both here for a festival that kind of fell in a hole. So, we’ve been running around soaking up the culture instead.
This week I am excited to announce that I’m launching a printed publication in May, which will take some of the issues dug out of the media in the past month and examine them in more detail. Details about how to get this insider view are below.
And in the Sunday Five this week, you’ll see:
An argument for future-proofing your business
An argument for why future-proofing your business is actually impossible
The truth about how to build a media company that grows (and how focusing on programmatic is the wrong way to look at media in 2019)
… and my absolute favourite, which is about how the hyperlink has changed in the past 30 years - and how the internet could have been almost prescient and semantic.
Fascinating.
Enjoy the reading this week!
~ Leticia, Queen Pixie at Brutal Pixie
Want the real insider view?
Effective May 2019, the Queen Pixie will be taking one of the issues covered in The Sunday Letter, and writing deeper commentary - from the perspective of strategic content and business publishing. It will include practical info on how you can leverage it in your business. Leave a comment or email us for more information.
The Sunday Five
As always, send gems you find in the wild to hello [at] brutalpixie.com.
You can read like a writer and it improves your outcomes
So says this article from America’s CNBC. However, if you’re a writer, prepare to be insulted. It assumes quite a lot on your behalf. Nevertheless, if you’ve never encountered the idea of really learning how to read, you’ll enjoy it. My personal opinion is that you can read How to read a book and learn 100x as much, more effectively. Read this here.
To future-proof your business, prepare for the future
It sounds simple, but future-proofing your business means understanding that AI and related technologies are going to transform your business. The critical thing is working out how to do that. This article gives you a bit of an overview of what it means and how to do it. Read it here.
There’s no such thing as ‘robot proofing’
In total contrast to the immediately foregoing article, this one smashes everything and announces that there is no profession that is safe from robots, and that you’re all imagining that future-proofing is possible. This article argues that the idea of assuming humanness can’t be replaced is appealing, but fundamentally mistake. One of the reasons why is that there is no economic incentive to prioritise people. Absolutely fascinating read. Get it here.
If you think social media is killing publications, you haven’t heard of Freeda Media
Freeda Media is almost a product of social media. It began on Facebook. It’s an Italian media company that has grown - in just two years - to over 130 staff members. The enormous success of the company is due to its hyper focus on its audience. (Sound familiar?) As I have been arguing for years and years quality beats quantity, and only those who are focusing on programmatic revenues are feeling the pinch. Read this here.
Google warped the hyperlink
Do you know how hyperlinks were originally conceived? Or how SEO and social media has caused the siloification (it’s not a word until now) of information? Well, aren’t you in for a treat! Originally, hyperlinks were conceived as a dual-lane highway: That what happens at one end of the hyperlink updates the other. That was what the semantic web was truly going to be: Because it would almost be prescient. This is seriously one of the most fascinating things that I have read in the longest time, and I suggest you will learn a whole lot by reading it too. Go to https://www.wired.co.uk/article/google-link-hyperlink-seo https://www.wired.co.uk/article/google-link-hyperlink-seo