Yes, it’s true! There are fancy things afoot.
The most fancy of the lot is that this Sunday Letter is being replaced with a much more valuable publication.
Over the years, the primary feedback I’ve received about the Letter is that it is filled with articles and information that you otherwise don’t see.
However, it’s still really surface-thinking.
From 1 June 2019, The Sunday Letter will be replaced by a much more brilliant publication, one that will level up your knowledge of the content world, as it relates to business, strategy, and publishing.
More details on that next week, so stay tuned. You won’t want to miss it. ;)
~ Leticia Mooney,
Queen Pixie at Brutal Pixie
Tip of the Week
Always be selling. Always.
The Sunday Five
As always, if you find beautiful and amazing articles in the wild, capture them and send to hello@brutalpixie.com so we can share them with everyone else.
Some scientists want to get rid of the term ‘statistical significance’
Which is a big problem if you are (correctly) running your business or content operations based on data. How do you know that what you’re relying on is valid, if you don’t have a standard like statistical significance to rely on? This article argues that part of the reason for the push to get rid of the term in the sciences is because of the poor rates of replicability of scientific studies. What’s the solution? The author suggests that it’s making publications more robust, not eliminating known and valuable frameworks. He suggests that doing that will just make everyone less certain. Read it at https://neurosciencenews.com/statistical-significance-research-11018/
Contently published the key insights from their entire conference
Contently runs a summit every year. This year they published not just insights, but also the entire presentations. Topics included marketing vs sales; data-driven marketing; proving ROI; and creating content. It’s all marketing, really, and a good way of getting their own team members on stage, but if you’re keen to see it, go to https://contently.com/2019/04/03/2019-contently-summit-presentations/
IPKat reviews Who owns the news?
You are probably familiar with my own deep love for controversy and copyright law. So it will be very little surprise to you that I’ve included this book review in the Letter! However, it’s more than a book review. It gives you a chapter-by-chapter summary. Be warned, however: It’s largely about US-centric views. So if you’re an Australian reading it, points about copyright law won’t apply to you: Our law is different. However, the history is just downright fascinating. Read it at http://ipkitten.blogspot.com/2019/04/book-review-who-owns-news-history-of.html
An Aussie VC tells the Sydney Morning Herald that the regulation of Google & Facebook is a fantastic opportunity
While this isn’t really about business - unless you’re in media business specifically - this article, gives you some seriously good intel about the future of the publishing landscape. It’s got loads of hints in it, too, like how to monetise video, and why some thriving publications actually are thriving. I suggest that you read this and then think about how you embed some of this out-of-the-box thinking into your own business. Get it at https://www.smh.com.au/business/companies/how-the-post-google-facebook-era-could-be-golden-age-for-media-20190331-p519af.html
Will a URL shortner help or hinder your SEO?
If you already use a URL shortner (like bit.ly or goo.gl), then you’re probably already in love with their function. But in terms of SEO, they can do some nasty things: Force redirects in endless loops, open opportunities for spammers; and so on. This article was clearly written by someone whose primary language is NOT English, and it was probably done very cheaply, but it contains some good info. You know, if you can unravel the nonsensical grammar and poor word choice. Read it at https://thriveglobal.com/stories/will-a-url-shortener-tool-help-or-hurt-seo/
Learn more about how this publication is changing
Make sure you read next week’s Sunday Letter. It’s going to give you ALL the detail, and links, so you won’t want to miss it.